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Requiem Extreme clothing company explains their ‘Extreme’ philosophy

So who are we and what do we stand for?

‘Anything extreme is of interest to us. Extreme sports, extreme music, extreme living! The extreme fashion of our clothes represents the extreme lives we, and others like us, live. It’s about living on the edge of society’ says Green.

Fashion seems to have always been in Requiem’s blood. The Requiem boys love their extreme lifestyles and represent their passion in everything they wear, design & sell!

‘Whether its base jumping in Lauterbrunnen, sickin your buddy with a face full in paintball or throwing down a 1080”in the half pipe at mammoth, we wanna know about it and we want to represent it in the fashion we bring to the table. I try and think about these things in every design I produce’’, says Plegder.

Requiem Extreme is an online & retail based brand focused on outdoor gear for the extreme recreational sports athlete/fashion conscious consumer. The Requiem Extreme collection presents some of the most exclusive T-shirt and hoody designs around. Developed by Gavin Pledger and Daniel Green, every design boasts the unique fashion sense that symbolizes Requiem while remaining highly functional for even the most intense thrill seeker.

Requiem Extreme brings an extreme sports style which is unassailable in its ability to mix casual boardwear attire with forward-thinking fashion. Requiem’s vision is to be able to provide a brand that can take the more casual skater/snowboarder style and make it flexible for other, less athletic venues also. Its Extreme Boardwear meets ‘Fashion Smartwear’. A new way of life.

The idea for Requiem Extreme came from a series of brainstorming sessions where Gavin & Daniel were trying to understand how a love of extreme sports and high fashion could be combined.

“We are starting with baby steps, however, and never spend more pennies than we have in the bank,” says Pledger. “We are focusing on the short-term right now, making things add up month by month. We have a vision for 10 years from now, but we want to leave ourselves flexible to the demands of our customers. We don't take our growth and our situation for granted and recognize that we must continue to evolve as the market does. The only constant is a need to be dynamic.”

The company philosophy is,

“Extreme Fashion for Extreme People”

Culture

So you’ve just got to know what makes them tick, turns their clock & beats their drum! It’s pretty simple:

‘‘Our style represents us as we represent millions of others who share the same passion’’
‘‘We cater to others as if we were catering to ourselves’’

Merge their infatuation for anything extreme, drive for perfection and innovation, and flare for fashion and you end up with a brand that is instantly recognizable and appealing to their niche. Throw in a healthy dose of forethought and they deliver a solid, reliable product every time.

Home is a spare bedroom, a shed at the bottom of the garden or a shoddy derelict warehouse. The Requiem crew has a “work in the environment your given”, first day on the job mentality.

The team consists of two individuals:

The imaginative mind behind the designs is Gavin Pledger.

As the Creative Director Gavin is extremely passionate and active in Design & Media and this has been apparent from a very early age. He is a creative thinker and it is hard to pigeon hole him into one particular artistic genre because his talents and interests lie in a variety of different styles and approaches. All of which can be seen in the way Requiem designs their clothes. You could label him as an Illustrator, Artist, Graphic Designer, Architect, or extreme snowboarder; it doesn’t really matter, because he is the embodiment of all of these things. But one thing to be sure of is the quality of his designs for Requiem are like no other. He stands alone! Gavin studied Architecture at The University of Brighton, England where he graduated with a Bachelor of Arts with Honours Degree. His love of Architecture & extreme activities continue to be recognizable in his approach to developing Requiem as a brand.

The strategic mind behind the business is Daniel Green.

As the Marketing & Productions Director, Daniel has always been labeled as the thinker! He is a logical and precise business partner who fuels creative thinking, constructively critics and continually evaluates Requiem’s design approach. Daniel studied Project Management at the University of Brighton where he received a first class honours, the highest accolade in the UK college system. Daniel applies his Degree to what he knows best, the management of all aspects of projects.

“It’s all about providing the right product for the market you’re in, and the market you love! It’s got to be on time, on budget and to the quality expected, that’s what we try and bring to our customers,”

Daniel has an eye for his target market and prides himself on maintaining continual brand Improvement and refinement. Both Gavin and Daniel see the preservation of the style and ambiance of ‘Requiem’ as a fundamental dynamic in its success.

“We’ll keep analyzing the way we are doing things and figure out how to do it better, all the while keeping expenditure down so that our clientele get the best clobber, delivered just how they expect it. We are Requiem Extreme and we market to ourselves”.

It seems that Requiem Extreme is here to stay. Their first line of apparel is available for purchase via their website or selected retailers. For more information visit:

www.requiemapparel.com or contact Requiem Extreme at:

Email: requiemapparel@gmail.com